When it comes to branding and design, Marcel is simply one of the best in the industry. Period. He has a keen ability to see right into the essence of things – all things for that matter -- and to translate them into some of the most unique, powerful yet practical visual solutions I’ve ever seen. He truly understands the power of design to launch a brand into higher levels of internal and external esteem – and for every client that I have enlisted Marcel’s master mind and talent for, that is exactly what has happened.
Stacy Lewis
Brand Strategy Consultant
CAPABILITIES
· Brand Identity
· Corporate Logo Development
· Product Logo Development
· Stationery Systems
· Graphics Standards Manuals
· Brand Strategy & Naming*
· Print Communications
· Corporate Brochures
· Product Brochures
· Annual Reports
· Packaging
· Trade Show Graphics
· Corporate Signage
· Web Sites
*With partner firms
THE PROCESS
DISCOVER
· Discover the company, product, vision etc.
· Identitfy target audiences
· Competitive analysis
DEFINE
· Define project objectives
· Determine the brand position
· Develop creative strategy
DESIGN
· Brainstorm concept and direction
· Create visual design
· Write copy and produce content
DEVELOP
· Apply visual design
· Extend to all media
· Produce final art
DELIVER
· Deliver final product
· Roadmap for future application
Submit a Design Brief
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